Durian, The King of fruit. and Thailand, the world's No.1 exporter

Durian, the industrial drop is the top ranks of all agricultural export products brings in income to Thailand. We export up to 75% of all durian production and consume only 25% domestically.

China is the largest durian export market of Thailand. 97% of all export, the destination is in China. In the past, the Ministry of Commerce has taken care of both the domestic market and the expansion of the export market through promoting consumption and publicizing the image to build confidence in Thai durian for consumers and importers in the foreign market. Last year, durian generated more than 4,404.9 million USD in revenue for Thailand, divided into fresh durian of 3,755.7 million USD and frozen durian of 649.2 million USD

Due to the current durian trend, Vietnam, Philippines, and Malaysia have begun to play in the Chinese durian market. Although the quality is not comparable to Thai durian, Chinese people still prefer to eat durian imported from Thailand because they are confident in the quality and production process.

A report from the Huayin Fruit Wholesale Market in Jinan, Shandong Province, China, said that Thai Monthong durians is the 90% of the total durians sold in the area, reflecting the continued popularity of Thai fruits in the northern Chinese market. Although the market imports durian from many countries, Mon Thong durian from Thailand is still a popular choice. With its outstanding sweet taste, lots of flesh, small seeds, and affordable price.

In the terms of transportation, in the past, durian imports to Shandong Province were mostly by sea or land, which took a long time and affected the quality of the fruit. However, air transport is increasingly being used to preserve the freshness and taste of durian. For example, in April 2025, Qingdao imported the first batch of Thai durians of the year via air transport before distributing them to the Dongfang Dingxin fruit import market and nearby areas throughout Shandong Province.

Therefore, in order for Thai fruit exports to sustainably win the hearts and market share of consumers, Thai exporters should plan their shipments to correspond with the period of high demand, as well as clearly study China’s import requirements, which will help increase consumer confidence and add value to Thai products in the international market.

 

For inquiries about durian exports to China,contact us at any time at thmkt@tara-asia.com

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